Chief Marketer Staff

• Digital

  Martha Stewart Relaunches Web Site

  Martha Stewart Living Omnimedia Inc. unveiled a new flagship Web site. The new outlet offers content from several of the company’s magazines, as well as her television show. It also features a revamped search figure.

• Leo Yochim Dies at 77

  Leo Yochim, former president of Printronic Corp. of America, died Saturday at his home in Manchester, NJ. He was 77.

• Letters to the Editor

  Hey, Richard, why not? Why can’t someone build a CRM application for the common lot (or in this case common, fairly large not-for-profit?)

• Agencies

  Meredith Brings Its Magazines to Better.tv

  Publishing giant Meredith Corp. has launched its first broadband network, Better.tv.

• American Airlines Targets Female Flyers

  In its latest effort to boost revenue, American Airlines has launched a new Web site dedicated to female customers.

• Athletes Team Up for Sponsorships

  Athletes represented by three national governing bodies have joined forces to seek sponsorship deals.

• Agencies

  Passion Fragrance Teams with Daytime Soap

  Elizabeth Taylor’s Passion fragrance is giving daytime soap opera fans a taste of a star’s life with an online sweepstakes offering a walk-on role on NBC’s Passions show.

• News Briefs

  REEBOK: has renewed its partnership with…THE GROSSEST REFRIGERATOR: will be the top winner in a contest for a

• Digital

  Going Mobile: Zannel.com Takes Entertainment Video on the Go

  Viral entertainment network Zannel.com is taking the “Hammer & Coop” video series to mobile phones in the Menlo Park, CA-based company’s first consumer branded content deal.

• Email

  Most Maligned Metric: A New Look at Open Rates

  The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward enough, but it’s impossible to measure accurately.