Chief Marketer Staff
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Agencies
Heinz Serves Up Ad Contest
Heinz Ketchup is getting consumer fingerprints all over its advertising.
H.J. Heinz Co. broke an ad contest yesterday for its flagship brand, inviting consumers to submit videos for its Top This TV Challenge
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Kraft Seeks CMO as Shareholders Meeting Looms
Kraft Foods is moving quickly to hire a new chief marketing officer to replace Jeri Finard, who resigned late last week.
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Agencies
Loose Cannon: Don’t Blame The Messenger, Blame the Recipient
Politicians are ever-so-quick to demonize direct mailers in an effort to win cheap political points. But last week, Brooklyn assemblyman William Colton hit on a novel tactic: He chided his constituents for treating an issue-based mailing as “junk mail.”
The mailing was for a cause that Colton supports – he’s trying to rally opposition to a waste treatment plant within his district.
The piece in question was sent out by the New York City Department of Sanitation. It invited Brooklyn residents to an environmental informational meeting. According to Courier Life Publications, Colton is warning people in his district that the mailer “should not be treated as junk mail but as a ‘call to arms’”.
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Listline e-Newsletter 04/16/07
Zoom Information Inc. offers a list of 582,030 engineering consulting
firms. Names are sourced from ZoomInfo, a business information Internet
search engine used by recruiters, sales and marketing executives. -
Digital
Google to Buy DoubleClick in Bid to Dominate Display Ads
Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago.
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Agencies
Opposition Rises to Utah “Do Not Bid” Trademark Registry
A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.
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Advanced Results to Merge with Mercury Media
Advanced Results Marketing, a media planning and buying agency specializing in short-form DRTV, announced Friday that it will merge with Mercury Media, a California-based buyer of media for longer ad spots.
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CADM Names Harle DMer of the Year
Donald L. Harle, vice president of postal affairs for Diamond Marketing Solutions, has been named the 27th Charles S. Downs Chicago Direct marketer of the Year by the Chicago Association of Direct Marketing.
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Kraft CMO Departs
Jeri B. Finard, Kraft Foods Inc.’s executive vice president and chief marketing officer, is leaving her post for personal reasons, the company said Friday.