Chief Marketer Staff
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Agencies
Virgin Loyalty Members Now Top 50,000
Virgin Megastores just keeps signing new loyalty members.
The company rolled out its first loyalty program last fall and has signed more than 50,000 members, up from 40,000 in February.
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Agencies
AOL Offers Shrek The Third Online Game, Sweeps
AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third
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Agencies
Jo To Go Coffee Launches Rewards Card
Jo To Go Coffee has launched a new rewards card that offers discounts and bonus drinks to frequent customers
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Dell Names First New CMO
Dell Inc. has named Mark Jarvis as the company’s first chief marketing officer. The position took effect on Monday.
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Prestige Taps Kelly
Prestige Brands Holdings has named James Kelly to its top marketing post to replace Michael Fink when he retires.
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Agencies
New Wave Acquires Cutter & Buck for $156.5 Million
New Wave Group AB has acquired Cutter & Buck for $156.5 million in cash.
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News Brief
MATTEL: has launched a beta site its first global online community for girls at http://www.BarbieGirls.com.
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Agencies
P&I Postscripts
INDEPENDENT GROCER: Harps Food Stores has adopted S&H greenpoints as the platform for its loyalty marketing.
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Email
Everybody Jumps on the Metrics Bandwagon
JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.
So far, just about everybody who’s anybody vendor- and trade-group-wise seems to have signed on.