Chief Marketer Staff

• Agencies

  Marvel Sweeps Offers Walk-On Movie Role

  Marvel Entertainment is giving consumers a new reason to go to the movies.

  The company’s has launched a sweepstakes awarding a grand-prize of a walk-on role in an upcoming Marvel movie.

• Agencies

  Citizens Banks’ NASCAR Tie Drives Checking Account Biz

  Citizens Bank is out with a sweepstakes to encourage people to open a checking account.

  The promotion ties to the bank’s sponsorship of a NASCAR race, titled the NASCAR Nextel Cup Series Citizens Bank 400 race, on June 17.

• Jay Zemke Named VP at Bard Advertising

  BARD Advertising has named Jay Zemke, to the newly created position of vice president, strategic development

• News Brief

  VITAMINWATER: is kicking off a two-week sampling campaign in the New York region to promote vitaminwater essential, an orange-flavored enhanced water

• Digital

  After GooTube, Another Big Payout for GoogleClick

  Search power Google announced last Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago for about one third the price and then sold off portions of it.

• Digital

  No Earnings Joy Yet from Yahoo!’s Panama

  Observers who were hoping for good news right away from Yahoo!

• Digital

  Questions, Ire Rise from Utah’s “Do Not Bid” Trademark Law

  A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.

• Agencies

  Meet the Broker: Bernie Ryan

  Today we meet Bernie Ryan, president of Direct Effect Media Services Inc. Ryan started there as a direct mail copywriter, but as his job evolved he shifted into list brokerage.

• Listline e-Newsletter 04/18/07

  Lake Group Media Inc. recently assumed management of the National Parks
  Conservation Association’s list. Some 162,264 members and donors are
  named, including 108,219 from the last 12 months.

• Kmart Picks Draftfcb as Agency of Record

  Kmart has chosen Draftfcb as its newest agency of record, effective May 1. Grey Worldwide, Kmart’s current agency of record, will continue to work with Kmart during a three-month transition period.