Chief Marketer Staff

• Agencies

  Wisconsin Cheeseman Sold to Investors

  The Wisconsin Cheeseman catalog has been sold by the Cremer family to an eight-member group of investors led by a Milwaukee native with 26 years of experience in the food industry, according to the Wisconsin State Journal.

• Digital

  Hachette to Acquire Jumpstart

  Hachette Filipacchi Media U.S, publisher of Car and Driver, Road and Track and Cycle World magazines, will acquire Jumpstart Automotive Media, an online network focused on the automotive industry.

• Agencies

  Potter Defends Contract Delivery, Pledges No Layoffs

  The U.S. Postal Service must explore broadening contract delivery services as a way to cut costs, Postmaster General Jack Potter told a Senate panel Thursday.

• Agencies

  Alliance Data Income Flat in Quarter

  Alliance Data Systems Corp. posted net income of $56.9 million for the first quarter, a 1% gain over net income of $56.4 million in the prior-year.

• Short Cuts

  The U.S. General Services Administration has awarded direct marketer National Business Furniture a contract to provide Office Furniture to U.S. Government agencies.

• Agencies

  World Trade Center Taps IPG Shops for Tour

  Three sister agencies will work together to bring plans for the WTC Memorial and Museum to cities across the U.S.—and bring in funds to help build the memorial.

• Agencies

  Elizabeth Arden Promotes New Britney Scent with Contest

  Elizabeth Arden is supporting the launch of Britney Spear’s most recent fragrance with a contest.

• Agencies

  AOL to Link Dollar Bills to Online Game

  AOL is planning to debut an online game next year that will let players compete for a chance to turn dollar bills into $1 million.

• Brand Equity Tops Objectives: Study

  Brand equity is a top component of a company’s overall success, according to a new report.

• News Brief

  KRAFT FOODS: has begun flagging packages of its healthier products with a Kraft Sensible Solution label