Chief Marketer Staff

• News Brief

  SIX FLAGS: is teaming up with corporate alliance partner Nintendo to launch a sweepstakes offering the chance to win a Wii gaming system

• CMO Identity Crisis

  Most senior executives say they consider the chief marketing officer a valued member of the executive team. Yet they also believe many CMOs lack the background and skills needed to be a top management player

• Agencies

  The Big Split: Brands vs. Agencies

  (Promo) CareerBuilder.com’s unceremonious dumping of its long-time advertising agency Cramer-Krasselt in February for failing to place in the top 10 in USA Today’s consumer poll of favorite Super Bowl commercials sent shockwaves throughout the industry.

• Agencies

  After the Promotion: What Do I Do with the Names?

  The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion?

• Sniff Sniff: Olfactory Marketing

  (Promo) Put a bowl of Hershey Kisses on a counter, add the smell of chocolate and you’re on your way to one of your most successful product launches.

• Brandus Interruptus: When Good Brands Go Bad

  You wake up with a brilliant idea, a new concept no one has thought of before. You develop a flawless marketing plan over morning coffee, word gets out, and by noon the best teams of specialists call you.

• Agencies

  Loose Cannon: Sales County, USA (Per eBay)

  If there

• Tobacco Marketing Drops to $13 Billion; Advocates Call for Regulation

  Tobacco marketing budgets have fallen 13.5% and cigarette sales are down, while smokeless tobacco marketing and sales are fluctuating, according to two new reports from the Federal Trade Commission

• Star Struck: The Continuing Appeal of Product Placement

  (Promo) Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia, he must assemble an elite team and in one week travel to Riyadh to hunt down

• Digital

  Why a Killer Video Game Is the Army’s Best Recruitment Tool

  Since the last draftee reported for duty in December 1972, Uncle Sam has had to hustle to staff an all-volunteer armed force. That means the U.S. Army has to recruit 80,000 soldiers every year