Author

Chief Marketer Staff

  • Agencies

    Bank on It

    Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com’s e-mail newsletter.

  • Agencies

    Small World

    What does it take for a small cataloger to stand up to the likes of Pottery Barn Kids, Harry & David or Barnes & Noble? Start-up capital, guts, and a

  • Agencies

    Moving Pictures That Move Product

    When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two

  • Bad Boy Baloney

    You point out what a few of the so-called industry experts recommend in guerrilla marketing/PR disaster cases. But then you publish an interview in which Interference CEO Sam Ewen appears to contradict or break a number of those very recommendations (e.g., a crisis plan).

  • Listline e-Newsletter 05/01/07

    Edith Roman Associates Inc. has become Galeton Gloves’ list manager. A
    total of 106,742 catalog buyers from the last 12 months are on file.

  • Digital

    Yahoo! to Buy Right Media Ad Exchange

    Yahoo! said yesterday it will spend $680 million in cash and stock to acquire the whole of Right Media, an interactive display ad exchange that lets online marketers and Web publishers come together to set a price for Internet ad delivery.

  • Agencies

    Number of Automotive Catalogs More Than Doubles in Five Years

    The automotive products category is the fastest growing in the catalog industry, according to the latest National Directory of Catalogs, published by Oxbridge Communications. Over the last five years the number of automotive catalogs has increased from 261 to 553, representing a 118% increase.

  • Live From CADM: Change is the New Constant

    Three factors have an overwhelming impact on marketing today — the consumer, connectivity and change.

  • Live From CADM: Harle is Chicago’s DMer of the Year

    When asked what is the biggest change he’s seen in his 47 year direct marketing career, Don Harle didn’t hesitate with his answer.

    “Technology,” he said. “Technology has exploded.”

  • Agencies

    Blair Becomes a Subsidiary of Appleseed’s

    Appleseed’s Topco Inc. has completed its acquisition of Blair Corp. and turned it into a subsidiary. Blair will continue to operate from its headquarters in Warren, PA.