Chief Marketer Staff, Author at Chief Marketer

Letters to the Editor

I really enjoyed Ray Schultz’s comments on the pervasiveness (or is it invasiveness) of corporate logos that dominate (or is it litter) sports arenas, bus windows, and streets (Direct Hit, March).

Agencies

Put a Lid on This Can of Worms

Anti-marketing critics have mindlessly derided the Can Spam Act of 2003 since before it was even passed as the

Eight Ways to Win

Here they are the eight first-prize winners of PROMO’s 2007 Interactive Marketing Awards. Each of these brands created a groundbreaking campaign, using

You point out what a few of the so-called industry experts recommend in guerrilla marketing/PR disaster cases. But then you publish an interview in which Interference CEO Sam Ewen appears to contradict or break a number of those very recommendations (e.g., a crisis plan).

Listline e-Newsletter 05/01/07

Edith Roman Associates Inc. has become Galeton Gloves’ list manager. A
total of 106,742 catalog buyers from the last 12 months are on file.

Digital

Yahoo! to Buy Right Media Ad Exchange

Yahoo! said yesterday it will spend $680 million in cash and stock to acquire the whole of Right Media, an interactive display ad exchange that lets online marketers and Web publishers come together to set a price for Internet ad delivery.

Agencies

Number of Automotive Catalogs More Than Doubles in Five Years

The automotive products category is the fastest growing in the catalog industry, according to the latest National Directory of Catalogs, published by Oxbridge Communications. Over the last five years the number of automotive catalogs has increased from 261 to 553, representing a 118% increase.

Live From CADM: Change is the New Constant

Three factors have an overwhelming impact on marketing today — the consumer, connectivity and change.

Live From CADM: Harle is Chicago’s DMer of the Year

When asked what is the biggest change he’s seen in his 47 year direct marketing career, Don Harle didn’t hesitate with his answer.

“Technology,” he said. “Technology has exploded.”

Agencies

Blair Becomes a Subsidiary of Appleseed’s

Appleseed’s Topco Inc. has completed its acquisition of Blair Corp. and turned it into a subsidiary. Blair will continue to operate from its headquarters in Warren, PA.