Chief Marketer Staff
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Agencies
HP Mailing Spurs 66% Conversion
An enthusiastic response to a highly personalized mailing from Hewlett-Packard led to a 66% conversion rate. Last November HP sent out a direct mailing
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Agencies
Four Cool Firms
Can companies that specialize in counting ever be considered ? Gartner Inc. thought so, and tagged four small firms as just that. In more scientific language,
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Agencies
Trophy Tour
In a marquee post-season promotion, the National Basketball Association partnered with Toyota to take an arena tour of the trophy, which fans immediately
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Agencies
Pharma DMers Are Web-Shy
Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research.
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Who Likes Grocery Mail? Guys Do
This might come as a surprise, but young people, especially men, like to read grocery store direct mail. Some 90% of men ages 18-34 who look at direct
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Agencies
Of Questionable Use
Last month, The New York Times ran an article on questions posed to business school graduates by investment banking firm recruiters. The questions were
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Agencies
Cleanup Time
Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they’re willing to pay to get them that way.
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Agencies
Dead Letters
There are lots of ways for communications to go astray. On the digital side these often involve drop-offs and gopher holes in the network supporting the
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Agencies
Protect Yourself
All businesses that collect and handle consumers’ personal information including those that do sweepstakes need to be aware of applicable laws and identify