Chief Marketer Staff
-
Agencies
Trophy Tour
In a marquee post-season promotion, the National Basketball Association partnered with Toyota to take an arena tour of the trophy, which fans immediately
-
Agencies
Look Before You Leap
Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today’s market.
-
Agencies
Making Book on Borders
Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,
-
Agencies
Four Cool Firms
Can companies that specialize in counting ever be considered ? Gartner Inc. thought so, and tagged four small firms as just that. In more scientific language,
-
Agencies
Letters to the Editor
I really enjoyed Ray Schultz’s comments on the pervasiveness (or is it invasiveness) of corporate logos that dominate (or is it litter) sports arenas, bus windows, and streets (Direct Hit, March).
-
Drink Up
Glacau’s smartwater brand is getting a starring role on America’s Next Top Model and is extending its reach beyond the TV screen with a retail promotion.
-
Agencies
Cleanup Time
Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they’re willing to pay to get them that way.
-
Agencies
From the Source
Thanks to the numerous ways marketers are contacting customers and the many different ways customers are responding it’s sometimes harder than ever to
-
Agencies
Put a Lid on This Can of Worms
Anti-marketing critics have mindlessly derided the Can Spam Act of 2003 since before it was even passed as the