Chief Marketer Staff, Author at Chief Marketer

Bank on It

Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com’s e-mail newsletter.

Agencies

A Helping Hand

Visa USA sees big opportunities in small business. And it has crafted a national promotion strategy around the 23 million firms that fit that description.

Agencies

Price Check on Aisle 12

Say you want to buy a new blender. You go out to your local big-box retailer and spot something you like, at a reasonable price. But you wonder: Could

Agencies

Walking the Walk

Asked to list challenges, 44% said the top one this year is to quantify the value of their marketing investments. And 28% hope to improve ROI.

Who Likes Grocery Mail? Guys Do

This might come as a surprise, but young people, especially men, like to read grocery store direct mail. Some 90% of men ages 18-34 who look at direct

Agencies

Moving Pictures That Move Product

When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two

Agencies

And the Winners Are

HELP WANTED Belgian agency wins Maxwell Sackheim Award for best DM campaign Human resource directors must have wondered why Cyriel Van Steenbergen was

Agencies

Canned Brands

With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without

Agencies

Protect Yourself

All businesses that collect and handle consumers’ personal information including those that do sweepstakes need to be aware of applicable laws and identify

Agencies

CORRECTION

The New England Direct Marketing Association (NEDMA) was incorrectly identified as NEMOA in a March Directions item.