Chief Marketer Staff
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CORRECTION
The New England Direct Marketing Association (NEDMA) was incorrectly identified as NEMOA in a March Directions item.
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Mobile Action Heroes
If David Hasselhoff downloads videos to his mobile, we know what’s at the top of his playlist: Hammer & Coop. The short films promoting the 2007 Mini
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The More The Merrier?
Working in a multichannel marketing environment means having to deal with a variety of vendors. So how can everyone involved be kept happy? We asked Jim Wheaton, co-founder and principal at Chicago-based strategic CRM firm Wheaton Group, for his thoughts.
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Making Book on Borders
Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,
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Four Cool Firms
Can companies that specialize in counting ever be considered ? Gartner Inc. thought so, and tagged four small firms as just that. In more scientific language,
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Look Before You Leap
Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today’s market.
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Cleanup Time
Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they’re willing to pay to get them that way.
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Who Likes Grocery Mail? Guys Do
This might come as a surprise, but young people, especially men, like to read grocery store direct mail. Some 90% of men ages 18-34 who look at direct
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From the Source
Thanks to the numerous ways marketers are contacting customers and the many different ways customers are responding it’s sometimes harder than ever to