Chief Marketer Staff
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Agencies
Big Brother in the Aisles
Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays. And Kimberly-Clark is among the first manufacturers
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Agencies
What Is It?
Is a catalog a marketing channel or a marketing vehicle? And what does that mean, anyway?
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Agencies
Door to Door, Por Favor
This summer ADS Direct Media is debuting La Buena Vida, a lifestyle magazine that will ride along with the agency’s La Canasta de Valores co-op sampling program.
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Agencies
Driving Force
Autobytel, one of the pioneering sites that hooked up prospective new car buyers and dealers in the mid-1990s, plans to launch a one-stop Web shop. MyRide.com will serve auto seekers as well as anyone with automotive needs, including national and local advertisers looking to reach the motoring market.
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Agencies
A Helping Hand
Visa USA sees big opportunities in small business. And it has crafted a national promotion strategy around the 23 million firms that fit that description.
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Agencies
Price Check on Aisle 12
Say you want to buy a new blender. You go out to your local big-box retailer and spot something you like, at a reasonable price. But you wonder: Could
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Agencies
Band on the Run
Online citizens around the world got together March 22 for a good cause and in the process gave an unsigned band a chance to race to the top of the iTunes
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Agencies
THIRD time is a charm
Spidey is back. And a slew of big-name brands are backing the May 4 release of Spider-Man 3 with a combined marketing investment of more than $100 million.
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Agencies
And the Winners Are
HELP WANTED Belgian agency wins Maxwell Sackheim Award for best DM campaign Human resource directors must have wondered why Cyriel Van Steenbergen was