Chief Marketer Staff
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News Brief
CREW CREATIVE: an entertainment ad agency, has partnered with Discovery Communications to support interactive marketing, creative and communications work for Discovery’s family of networks.
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Agencies
Postscripts
LANDS’END: is out with a new spin on gift cards for Mother’s Day. The retailer is promoting the My Message Card, in which kids can personalize the cards with recorded messages.
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Follow The Money
Brands are spending more on interactive marketing. But are they getting the
return they need? -
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Email
Company Launches CPA E-mail Marketplace
San Francisco startup Mariposa Media announced today it is launching a service that matches marketers
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Email
Lashback Launching Brand Monitoring Service
Lashback, the company whose services help marketers tell whether affiliates are honoring opt-out requests and complying with the Can-Spam Act, has launched a new service called Brand Alert.
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Agencies
Dead Letters
There are lots of ways for communications to go astray. On the digital side these often involve drop-offs and gopher holes in the network supporting the
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Agencies
THIRD time is a charm
Spidey is back. And a slew of big-name brands are backing the May 4 release of Spider-Man 3 with a combined marketing investment of more than $100 million.
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Agencies
FirstHand Experience
Cetaphil has discovered that one of the best ways to sell its hand cream is to massage it into someone’s skin. To do that, the skin care products brand
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Agencies
That Personal Touch
Thanks to a personalization system it began using late last year, Atlantic Broadband has been getting responses as high as 10% to its 500,000-piece monthly