Chief Marketer Staff
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Listline e-Newsletter 05/02/07
Some 717,000 individuals who purchased over the counter products used by
diabetics are identified on a new list segment derived from the National
Retail Transactional database. It’s comprised of information from
national retailers that scan data from Universal Product Codes at the
point of purchase -
Email
Mumma’s Biggest Loss Yet: Jury Awards Omega $2.5M
A jury last week awarded Omega World Travel, its Web site Cruise.com and company founder Gloria Bohan, a whopping $2.5 million in damages in their defamation suit against anti-spam activist Mark Mumma.
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Agencies
Dolphin Again Urges Rejection of InfoUSA Board Members
Dolphin Limited Partnership is once again urging shareholders to
withhold their votes from infoUSA board members who are seeking
re-election. -
Email
Utah Paying Unspam’s Lawyer
The Utah Attorney General’s office has reportedly begun picking up Unspam’s legal bills as the two fend off porn group Free Speech Coalition’s lawsuit aiming to get the state’s so-called child-protection do not e-mail registry ruled unconstitutional.
As a result, the registry is not just a financial flop, it’s now officially a fiscal drain.
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Digital
Live From CADM: Nonprofits Should Get Social
Social networks like MySpace can be a great way for nonprofits to build a network of “friends” to mobilize for advocacy and fundraising efforts, according to Sue Zeiler, senior strategic consultant with Mindshare Interactive.
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Agencies
M & F Worldwide Buys John H. Harland
M & F Worldwide, a holding company, has acquired John H. Harland Co. for $1.7 billion. The transaction was a stock purchase, with each share valued at $52.75.
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Agencies
CDC Corp Acquires Australian Information Security Firm
CDC Software, a subsidiary of CDC Corp., has acquired a majority interest in Vectra Corp., an information security consulting services firm based in Sydney, Australia.
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Agencies
Income, Revenue Up for PC Mall
PC Mall Inc. generated first-quarter income of $1.9 million, a turnaround from the $55,000 loss it took in first-quarter 2006.
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Short Cuts
Princess Cruises has implemented OneSource Notices, a Real Simple Syndication program. OneSource Notices allows the cruise line to distribute a stream of news, promotional fares and offers to travel agents.
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Agencies
Buick Rolls Out Clubhouse Rewards Program
In an effort to boost its competitive edge, Buick is out with a rewards program that gives members exclusive offers and access to one-of-a-kind events.