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Chief Marketer Staff

  • Listline e-Newsletter 05/02/07

    Some 717,000 individuals who purchased over the counter products used by
    diabetics are identified on a new list segment derived from the National
    Retail Transactional database. It’s comprised of information from
    national retailers that scan data from Universal Product Codes at the
    point of purchase

  • Mumma’s Biggest Loss Yet: Jury Awards Omega $2.5M

    A jury last week awarded Omega World Travel, its Web site Cruise.com and company founder Gloria Bohan, a whopping $2.5 million in damages in their defamation suit against anti-spam activist Mark Mumma.

  • Dolphin Again Urges Rejection of InfoUSA Board Members

    Dolphin Limited Partnership is once again urging shareholders to
    withhold their votes from infoUSA board members who are seeking
    re-election.

  • Utah Paying Unspam’s Lawyer

    The Utah Attorney General’s office has reportedly begun picking up Unspam’s legal bills as the two fend off porn group Free Speech Coalition’s lawsuit aiming to get the state’s so-called child-protection do not e-mail registry ruled unconstitutional.

    As a result, the registry is not just a financial flop, it’s now officially a fiscal drain.

  • Live From CADM: Nonprofits Should Get Social

    Social networks like MySpace can be a great way for nonprofits to build a network of “friends” to mobilize for advocacy and fundraising efforts, according to Sue Zeiler, senior strategic consultant with Mindshare Interactive.

  • M & F Worldwide Buys John H. Harland

    M & F Worldwide, a holding company, has acquired John H. Harland Co. for $1.7 billion. The transaction was a stock purchase, with each share valued at $52.75.

  • CDC Corp Acquires Australian Information Security Firm

    CDC Software, a subsidiary of CDC Corp., has acquired a majority interest in Vectra Corp., an information security consulting services firm based in Sydney, Australia.

  • Income, Revenue Up for PC Mall

    PC Mall Inc. generated first-quarter income of $1.9 million, a turnaround from the $55,000 loss it took in first-quarter 2006.

  • Short Cuts

    Princess Cruises has implemented OneSource Notices, a Real Simple Syndication program. OneSource Notices allows the cruise line to distribute a stream of news, promotional fares and offers to travel agents.

  • Buick Rolls Out Clubhouse Rewards Program

    In an effort to boost its competitive edge, Buick is out with a rewards program that gives members exclusive offers and access to one-of-a-kind events.