Chief Marketer Staff

• Only Connect

  (Multichannel Merchant) Few brands fully leverage their merchandising concept. Profits, products, services, experiences, and shareholder value are left on the table because companies are falling short

• Agencies

  Building an Integrated Marketing Plan

  (Multichannel Merchant) Not long ago, marketers though it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts would support and bolster the printed and mailed catalog.

• Agencies

  Best Practices in Data Mining: The Second Five Commandments

  (Multichannel Merchant) Best-practices marketing database content provides a consolidated view of all customers and inquirers across all channels. The complete history of transactional detail must be captured.

• Affiliating with Success

  (Multichannel Merchant) Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales.

• Agencies

  Intelligent Design

  (Multichannel Merchant) Often it’s not talent that separates the good catalog designers and copywriters from the great ones; it’s knowledge. Specifically, marketing knowledge.

• Online Channels Headlines

   

• Agencies

  Diet Pepsi Takes on Diet Coke; Hands Out 3 Million Samples

  Diet Pepsi has been given a new look, and is out with new TV spots that take direct aim at competitor Diet Coke

• NBC, TV Guide Use Scent Card to Drive Viewership

  NBC found a new way to get viewers to interact with its shows—to smell along with the characters.

• NBC, TV Guide Use Scent Card to Drive Viewership

  NBC found a new way to get viewers to interact with its shows—to smell along with the characters.

• Agencies

  P&G’s Toronto Pop-Up Hosts 7,000 So Far

  Procter & Gamble has given 7,000 Canadians a makeover in the last few weeks at its Look Fab Studio.