Chief Marketer Staff
-
Taco Bell Taps Ovens from Yum as CMO
Taco Bell has named David Ovens as its new chief marketing officer. The post takes effect Aug. 7
-
Noble Names Beauseigneur to Run Chicago Office
Food marketing agency Noble has promoted Kevin Beauseigneur to president of its Chicago office.
-
News Brief
SKECHERS FOOTWEAR: has partnered with DreamWorks Animation’s upcoming film, “Shrek the Third,” to launch a new line of “Shrek”-themed sneakers
-
Canned Brands
(Promo) With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less enamored of making big, glaring deals without having specific goals.
-
Agencies
Who Likes Grocery Mail? Men Do
(Promo) This might come as a surprise, but young people, especially men, like to read grocery-store direct mail.
-
Agencies
Loose Cannon: Of Questionable Use
Last month, The New York Times ran an article on questions posed to business school graduates by investment banking firm recruiters. The questions were designed more to gauge applicants’ reactions than test their knowledge. They ranged from the unknowable (“How many gas stations are in the United States?”) to those requiring lateral thinking (“If you could stack up enough pennies to reach the top of the Empire State Building, could you fit them all into a room?”).
They also included some personality-determining brain teasers, such as “How much would you pay to play the coin-toss game?” and “What is the most controversial belief you hold?”
-
Big Brother in the Grocery Aisle
(Promo) Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays.
-
Booty Tax
(Promo) Once known derisively as “swag,” the goody bags handed out at celebrity events now come under the heading of “gifting,” especially when tied to sophisticated marketing efforts.
-
Kraft Veteran Linda Crowder Has Moved On
Kraft veteran Linda Crowder quietly left the company at the end of March and has not been replaced.