Chief Marketer Staff, Author at Chief Marketer

Mentos Geysers Sets Guinness Record

That explosive mixture of Diet Coke and Mentos candies has hit new heights, setting a Guinness World Record for the “Most Mentos and Soda Fountains.”

Agencies

Pantene Signs as Title Sponsor of China’s Next Top Model

Procter & Gamble has signed a deal to be the title sponsor of the Chinese version of the popular TV show “America’s Next Top Model.”

Agencies

Staples Buys American Identity

Staples has acquired American Identity, a global distributor of corporate branded merchandise, from Republic Financial Corp.

Agencies

Ukrop’s Kiosks Boost Loyalty Program Perks

Ukrop’s Super Markets has added in-store kiosks to give more perks to its loyalty club members.

Agencies

Women’s Health Magazine to Host NYC Event

Women’s Health is bringing 13 brand partners to New York for a two-day event in July.

Agencies

Best Buy Piggybacks AAA for Satellite Radio Service

Best Buy is targeting 50 million American Automobile Association members this summer with discounts on satellite radio and other automotive electronics.

Agencies

‘World of Warcraft’ Taps Loyalty Via Visa Card

Game developer Blizzard Entertainment forged a deal with First National Bank to launch a video game-branded credit card, in which users rack up rewards points for game play time.