Chief Marketer Staff, Author at Chief Marketer

A Day of Giving

Miss those all-nighters you pulled in college? Looking for a way to give something back? Participate in this year’sCreateAthon. The event founded by Cathy

CAMPAIGN INDEX

MASTERFOODS My Treasured Moments M&M’s will pay $31,000 to a couple if they can spend the next month communicating only with M&M’s candy. The campaign

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Monitoring a Web site used to be a fairly straightforward proposition. Leading indicators like traffic, page views and sales gave a pretty good idea of how things were going. A more sophisticated check might involve observing how many visitors came through search results or affiliates rather than navigating directly to your page.

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Get to KnowDMAW

WHAT Direct Marketing Association of Washington MEMBERSHIP Approximately 1,200 members, including a wide range of mailers and vendors. One thing that

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Count Off

According to Colloquy’s loyalty program census, the average American household participates in 12 reward or recognition programs,

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Everybody Run, Spidey’s Got aKnife???

The world is divided into two types of people: those who like inserts, and those whowell, those who rip them out of magazines immediately. I have to admit,

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All for One

A business-to-business client recently wanted to run an integrated campaign with one clear goal: Get 500 qualified leads. Not 500 responses, mind you,

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Take This Word Out of Your Dictionary

Some years ago I was in the audience listening to a speaker who combined two rare traits: transmitting actually useful information, and entertaining as

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Of Monkeys and Men

In early May, researchers from the Yerkes National Primate Research Center found a possible correlation between human speech and the gestures of chimpanzees.

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