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Chief Marketer Staff

  • CAMPAIGN INDEX

    MASTERFOODS My Treasured Moments M&M’s will pay $31,000 to a couple if they can spend the next month communicating only with M&M’s candy. The campaign

  • No Sweat

    Gatorade enjoys an 80% share in the sports drink market as well it should: The category didn’t exist until the beverage was developed 40 years ago for

  • Agencies

    Driving Force

    For nearly four years, Nissan dealers have gotten response rates better than 4% to mailings promoting parts and service to their more than 20 million

  • Agencies

    Skirting the Issue

    Craig Cochrane knew he wanted to break into electronic retailing. Armed with an MBA from the University of Southern California and several years in network and digital television production, he just needed the right concept.

  • HOT SHOPS

    At last our annual listing of the top promotional agencies. And if it shows one thing, it’s that the agency world is roiling. There are 16 new entrants

  • Agencies

    BEYOND PAGE VIEWS

    Monitoring a Web site used to be a fairly straightforward proposition. Leading indicators like traffic, page views and sales gave a pretty good idea of how things were going. A more sophisticated check might involve observing how many visitors came through search results or affiliates rather than navigating directly to your page.

  • Agencies

    Lolita Lives

    Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she

  • Letters to the editor

    The Sweet Smell of Success Re: Sniff Sniff (April, 2007) Thank you very much for your wonderful article on scent marketing. It is truly an exciting and

  • Agencies

    Power to the People

    There’s a Pivotal Moment in the classic rock concert film when an announcer bellows: It’s now a free concert, man! He should have only known. For the

  • Agencies

    Learning to Type

    Ever wonder who invented direct mail? Remington Typewriter Co. claimed that it was the originator of the advertising circular letter, and that this happened