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Chief Marketer Staff

  • Agencies

    A Day of Giving

    Miss those all-nighters you pulled in college? Looking for a way to give something back? Participate in this year’sCreateAthon. The event founded by Cathy

  • CAMPAIGN INDEX

    MASTERFOODS My Treasured Moments M&M’s will pay $31,000 to a couple if they can spend the next month communicating only with M&M’s candy. The campaign

  • No Sweat

    Gatorade enjoys an 80% share in the sports drink market as well it should: The category didn’t exist until the beverage was developed 40 years ago for

  • Agencies

    Get ‘Em Talking

    Everyone knows what word-of-mouth marketing is, but do they know how to make it work for their organization? The mission of Beyond Buzz: The Next Generation

  • Agencies

    BEYOND PAGE VIEWS

    Monitoring a Web site used to be a fairly straightforward proposition. Leading indicators like traffic, page views and sales gave a pretty good idea of how things were going. A more sophisticated check might involve observing how many visitors came through search results or affiliates rather than navigating directly to your page.

  • HOT SHOPS

    At last our annual listing of the top promotional agencies. And if it shows one thing, it’s that the agency world is roiling. There are 16 new entrants

  • PROMO 100 SPOTLIGHT/NEWCOMER

    Ammo Marketing isn’t a new agency it has been around since 1999. But it cracked the Promo 100 for the first time this year, debuting at No. 74. What took

  • Agencies

    Lolita Lives

    Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she

  • Agencies

    Controversy Erupts: The Life of Joe Fitz

    The advertising business lost one of its great legends May 7 when Joe Fitz-Morris, founding editor of DM News and Advertising News of New York, died at age 89.

  • Agencies

    Watch n Win

    Let’s face it. Buying a mop is a mundane task. So, how does that handy, ever-important cleaning tool largely hidden away in a kitchen cupboard get noticed