Chief Marketer Staff
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Agencies
Learning to Type
Ever wonder who invented direct mail? Remington Typewriter Co. claimed that it was the originator of the advertising circular letter, and that this happened
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Agencies
Watch n Win
Let’s face it. Buying a mop is a mundane task. So, how does that handy, ever-important cleaning tool largely hidden away in a kitchen cupboard get noticed
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Agencies
Art Wins Over Copy Again
I did a makeover of an IBM ad some four years ago in this space. That one featured an out-of-focus photo of a reindeer and a headline in white letters,
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Letters to the editor
The Sweet Smell of Success Re: Sniff Sniff (April, 2007) Thank you very much for your wonderful article on scent marketing. It is truly an exciting and
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Agencies
Everybody Run, Spidey’s Got aKnife???
The world is divided into two types of people: those who like inserts, and those whowell, those who rip them out of magazines immediately. I have to admit,
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Agencies
Power to the People
There’s a Pivotal Moment in the classic rock concert film when an announcer bellows: It’s now a free concert, man! He should have only known. For the
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Agencies
Of Monkeys and Men
In early May, researchers from the Yerkes National Primate Research Center found a possible correlation between human speech and the gestures of chimpanzees.
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Agencies
Book Worms
Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut