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Chief Marketer Staff

  • Agencies

    Loose Cannon: Will DM Take Collateral Damage in the Anti-Clinton Wars?

    There are many good reasons for direct marketers to follow the dustup between data compiler infoUSA and hedge fund Dolphin Financial Partners. One is that a juicy proxy fight can be a hell of a lot of fun. But another is that the entire industry could take some heat if one of the players is cast as a political liability for a presidential candidate.

  • Making the Connection

    (Promo) Promotion marketers often rely on call center reps to get samples or product information into consumers’ hands. And loyalty and incentive programs are grounded in a rep’s ability to clearly convey the benefits of the programs

  • Agencies

    Power to the People

    (Promo) There’s a pivotal moment in the classic rock concert film “Woodstock,” when an announcer bellows: “It’s now a free concert, man!” He should have only known. For the 12th annual heavy metal tour known as “Ozzfest,” getting under way July 12 in Seattle, all of the tickets for the 24-city run across the country will be free.

  • Digital

    Google’s New Search: Universal, and Far from Remote

    (Searchline) Google has made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search.

  • Digital Signs of the Times

    (Multichannel Merchant) Take a walk around Times Square in New York and you’ll instantly see the power of digital signage. From virtual billboards to point-of-sale monitors, audio and video cry out to passersby.

  • Agencies

    Analysis Across Channels

    (Multichannel Merchant) It’s one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants knew the answer, we could build optimal contact strategies, spend our budgets in the most-efficient ways, produce the greatest returns with the perfect marketing mix,

  • Agencies

    Going Solo: The Pros and Cons of Postcards and Solo Mailers

    (Multichannel Merchant) Just about every postal rate increase sparks renewed interest in postcards and solo mailers, notes Sarah White, spokesperson for Thirdwave Research,

  • The 2007 PROMO 100: Live Announcement

    Find Out Which Agency Rules the World–the world of promotion, that is… Listen live as PROMO unveils the 2007 PROMO 100 ranking, including:The Number 1-ranked agencyThe Top 10 agenciesThe coveted Agency of the Year awardSponsored by Festival Media CorporationLearn More Now

  • Memories, Memories

    Thank you for the nice Homework column about the end of Brand Frankel

  • Agencies

    Watch n Win

    Let’s face it. Buying a mop is a mundane task. So, how does that handy, ever-important cleaning tool largely hidden away in a kitchen cupboard get noticed