Chief Marketer Staff

• Digital

  QVC, Netflix Top List of Customer E-Satisfiers

  Movie rental site Netflix and home shopping portal QVC.com are, along with perennial winner Amazon.com, the current kings of online customer satisfaction, according to the ForeSee Results Top 100 Online Retail Satisfaction Index.

• Digital

  Innovation Interactive Completes Buyout from Parent

  nnovation Interactive, the digital marketing company that owns such online service agencies agencies as search marketing firm 360i and media management platform SearchIgnite, announced today that it has completed a buyout from its parent company, Livedoor Japan.

• Agencies

  Brand Advertising and DM Not So Separate: DMA Study

  Brand marketing is no longer the diametric opposite of direct-response marketing, and many brand advertisers have begun incorporating direct marketing tactics into their campaigns across multiple channels, according to a new survey by the Direct Marketing Association.

• Agencies

  WE Plugs Bridal Block via 44 Million Valpak Mailings

  Women’s network WE tv is building excitement around its new bridal programming block on 44 million Valpak envelopes with a sweepstakes offer for a chance to win a luxury trip to the Dominican Republic

• Agencies

  Dollar General Fuels NASCAR Sweeps

  Discount retailer Dollar General is pinning a sweepstakes prize on the outcome of a NASCAR race

• Agencies

  Google Teams with ‘Jeopardy’ Via Sweeps

  Google is giving “Jeopardy” fans some extra help in a sweepstakes tied to an online version of the popular game show.

• Marvel Entertainment Creates New Marketing Post

  Marvel Entertainment has named Alan Fine to executive vice president and chief marketing officer of Marvel Characters, Inc., a newly created position.

• News Briefs

  MY GYM CHILDREN’S FITNESS CENTER: is bringing Hasbro’s Play-Doh to kids’ classes

• Stupid Marketing Watch: Inside the Boston Bomb-Threat Flier

  What is it about marketers in Boston and their uncanny ability to concoct promotions that make people think they’re in danger of imminent death?

  On the heels of a Cartoon Network bomb scare that paralyzed the city in January, police evacuated a strip mall last week because of a botched fax promotion that some Bank of America employees mistook for a bomb threat.

• Top Five Ways to Improve Online Sales for Subscription Sites

  I just got the transcript of MarketingSherpa’s Selling Subscriptions Summit 2007 back from the typists. Across the 19 speakers, five specific “what really works” tactics stood out