Chief Marketer Staff, Author at Chief Marketer

Marlin Entertainment Group Names New Creative Director

Marlin Entertainment Group has appointed Mike Muligano as vice president creative director.

Looking beyond the Click to Customer Engagement

Once upon a time, Web analytics was a fairly straightforward proposition. You kept track of a few leading indicators such as traffic, ad clickthroughs, page views and sales or other conversions (however you defined them), and you got a pretty good picture of how well your site was ticking over. But that

Digital

Celtic Bank Customizes Landing Pages to Suit Leads

From search and display ads to e-mail campaigns, print ads, direct-response TV and even direct mail, direct marketers are driving prospects to the Web in increasing numbers. But who

Digital

American Blogstand: Boston.com Turns News into Music in Video Blog Pilot Test

A pilot program where news was turned into song became the second most popular video feature on Boston.com last month.

Experiments in Blogging: Building a Community Builds Sales for Steve Spangler

Integrating new forms of media like blogs into the marketing mix may feel like a grand experiment to many companies. But then, experiments are nothing out of the ordinary for Steve Spangler Science.

Follow the Money: Are Brands Getting the ROI They Need From Interactive Marketing?

(Promo) Whether it’s pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by brands.

Of the 263 marketers polled in Promo’s 2007 interactive trends survey, 49% expect their online spending to grow in 2007. And where is the money going? To e-mail, e-mail newsletters, banner ads and online promo-letters, banner ads and online promotions