Chief Marketer Staff

• Agencies

  Putting Your Customer Loyalty Strategy into Reverse

  Metrics are critical to art of successful marketing, but they can also be a problem if they distract from the critical goal of meaningfully connecting with your customers. This is especially true for loyalty marketers.

• Agencies

  5 To Do’s When Activating Digital Shopper Marketing Programs

  Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper.

• Agencies

  Online Games Add to Chuck E. Cheese In-store Entertainment

  Chuck E. Cheese has found a niche in online games. It’s latest, Chuck E. Blocks, challenges kids and their families to balance falling cubes on a paddle for a chance to win up to 50 free tickets

• Chief Marketer Listline January 9

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Agencies

  10 Tips for Successful Crosschannel Marketing

  Successful crosschannel marketers recognize that the pot of gold at the end of the rainbow really depends on leveraging the strengths of all channels. Here’s a few tips for 2012

• Agencies

  Invention Services Firm Launches DRTV Effort

  Pittsburgh-based InventHelp has launched a new DRTV campaign aimed at inventors looking to develop and market their products.

• 2012 December’s Greatest Hits

  With all the holiday parties and New Year’s celebrations behind us, it’s a good time to catch up on the Top 10 stories you may have missed from Promo in December.

• Agencies

  Beyond Facebook: 3 Innovative Promotions Using Other Platforms

  When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.

• Agencies

  2010 Monopoly at McDonald’s: 2011 IMA Award Winner

  2011 IMA Award winner, Best Cross-Platform Promotional Campaign Using Interactive Channels | The Monopoly Promotion template continued in 2010 with some new-media tweaks to the online version

• Agencies

  LG Text Ed With Jane Lynch: 2011 IMA Award Winner

  2011 IMA Award winner, Best Social Marketing Campaign: Networks | The scourge of mobile phones: sexting mobile bullying and driving while texting, particularly among teens. LG took this on as a social cause because mobile misuse was running rampant among teens