Chief Marketer Staff
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Agencies
Sweetening the Pot
It’s been said by everyone from Don Peppers to Fred Reichheld: Customer satisfaction starts with a company’s employees.
But how do you make sure that your staff fully supports your objectives?
There’s one way.
Incentives.
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Here, There and Everywhere
It was roughly 40 years ago that sgt. pepper told the band to play and the Beatles ushered in the modern rock era with their most psychedelic album. Not
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New Jersey Headache
A bill is moving through the New Jersey legislature that, if enacted, would establish such onerous sweepstakes rules that many brands would likely avoid
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Agencies
Direct Mail’s Warm Glow
My jaded heart recently skipped a beat when a truly cheesy self-mailer showed up in my mailbox. If there’s no column next month, folks, it’s because I’ve retired and am living off my investment in…uranium stocks.
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Agencies
E-mail’s Image Problem
Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. However, experts say the growing trend is nothing to get confused or worked up about.
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Agencies
American Blogstand
A pilot program in which news was turned into song became the second most popular video feature on Boston.com last month.
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Redesign Fan Mail
I really liked the change in the magazine. I had been toying with the idea of not renewing, but changed my mind due to the new design.
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Reconnecting Us
Thank you so much for the wonderful piece on the retirement of the Frankel agency brand. You really captured the spirit so well. It was almost like you were a Frankelite! I don’t know how you “got it” so quickly.