Chief Marketer Staff
-
Agencies
Feeding the Kitty
Every creature has its phobias. To many cats, water is anathema. Some dogs abhor the sound of the vacuum cleaner. And then there are consumers who fear using a credit card to shop online.
-
Agencies
Top of Wallet
With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it’s not easy. The
-
Is It Live Or Is It Memorex?
Leo Burnett’s advertising campaign first posed the provocative question in 1971. Ella Fitzgerald’s recorded voice shattered a wine glass in one of the
-
Agencies
Great Product, Great Site. Who Knew?
So what’s going on in this Dansko ad? Not much. Apparently just advertising for the sake of advertising.
You undoubtedly know Dansko for their famously comfortable shoes. The ad assumes that you do know, and merely wants to provide an intriguing artistic reminder.
-
Agencies
Sweetening the Pot
It’s been said by everyone from Don Peppers to Fred Reichheld: Customer satisfaction starts with a company’s employees.
But how do you make sure that your staff fully supports your objectives?
There’s one way.
Incentives.
-
-
Generation Gap In The Workplace
You hear it all the time. Employers only want to hire young, single people fresh out of college so that they don’t have to pay high salaries and medical
-
Agencies
And The Winner Is
Regina Marlborough was cruising the Web when she happened to come across the Promo Swag Bag Contest. She entered, and won. I always just see what’s out
-
Agencies
Brand and Direct Use the Buddy System
Once upon a time, brand lived here and direct lived there waaayyyy over there. Today, they’re roommates. Many brand advertisers have begun incorporating