Chief Marketer Staff, Author at Chief Marketer

Top of Wallet

With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it’s not easy. The

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And The Winner Is

Regina Marlborough was cruising the Web when she happened to come across the Promo Swag Bag Contest. She entered, and won. I always just see what’s out

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Price-Conscious Promotion

For those with champagne tastes and a beer budget, constructing a marketing plan can be frustrating. In Successful, Low Cost Direct Marketing Methods

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Stupid Vs. Strategic Sweeps

Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes

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Earlier this year, NY Skyride was looking for a way to convey its high-tech pizzazz to Web visitors. It had to be snazzy and engaging: Competition for the Big Apple tourist dollar is tight, and NY Skyride, a 12-minute Imax tour of the city’s landmarks housed on the second floor of the Empire State Building, faced a unique challenge.

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Best Customer

Loyalty programs have become a core component of many plans focused on rewarding more frequent and higher value transactions. Their proliferation gives

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Start at the End

It’s not easy being a marketer these days.

For one thing, you have to measure the impact of your campaigns. And that’s a challenge when you’re using multiple media.

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Too Much Togetherness?

If you lived through the dot-com bubble, you could be excused for thinking you’d slipped through a wormhole in time and landed back in 1999. In rapid-fire succession, a slew of the biggest online ad players announced plans to get a lot bigger by acquiring platforms, technologies or expertise they hadn’t had before.

Swept Away

I had dinner with a good friend several weeks ago. Over a shared plate of wings and skins, I asked how her mother was doing. She said her mom is afraid