Chief Marketer Staff

• Letters to the Editor

  RECONNECTING US Re: Frankel’s Begets A Party (May, 2007) This is so long overdue! Thank you so much for the wonderful piece on the retirement of the Frankel

• Agencies

  Tuff Luck

  Those in direct marketing know Frenzy by another name, Tom McCulloh, senior account manager with healthcare database firm SK&A Information Services. But aficionados of late ’70s/early ’80s punk know him as the lead singer of the band Tuff Darts.

• Agencies

  Good Call

  Sure, all that newfangled new media is grand. But today we’re here to pay tribute to the good old telephone the most versatile, flexible and consistently

• Agencies

  Top of Wallet

  With the average American household belonging to 12 different loyalty programs, marketers are looking for new ways to stand out. But it’s not easy. The

• Agencies

  Price-Conscious Promotion

  For those with champagne tastes and a beer budget, constructing a marketing plan can be frustrating. In Successful, Low Cost Direct Marketing Methods

• Agencies

  Nothing Like Free

  It’s a long slow road from retailer’s shelves into the hands of the consumer. How do you speed it up? What’s a shortcut to stimulating demand? The shortcut

• Agencies

  Feeding the Kitty

  Every creature has its phobias. To many cats, water is anathema. Some dogs abhor the sound of the vacuum cleaner. And then there are consumers who fear using a credit card to shop online.

• Green Street

  It’s one thing for a coffee bar chain to support the environment. It’s quite another for a bank to do it. Yet HSBC did just that in a recent campaign

• Agencies

  Brand and Direct Use the Buddy System

  Once upon a time, brand lived here and direct lived there waaayyyy over there. Today, they’re roommates. Many brand advertisers have begun incorporating

• Agencies

  Three Ways to Rate E-mailers

  Internet service providers use three main metrics to gauge a sender’s reputation and determine how to process incoming e-mail.