Author

Chief Marketer Staff

  • Large Numbers of Teens Drawn to Social Networking Sites: Study

    Some 71% of teens and tweens visit social networking sites each week, a new study has found.

  • The Google Factor: PR’s Most Important Deliverable

    Building a personal or corporate brand requires an ongoing communications campaign that consistently produces Googled media coverage that results in a growing collection of quotations, bylined columns, blog entries and comments, podcasts, websites, etc. In the aggregate this list of online citations is the new 21st century resume.

  • Pitching Oprah Magazine: How to Get Your Product Featured

    Getting featured in O, the Oprah Magazine, is like winning the Academy Award. It’s a distinction that validates your product like no other publication. Here are three things you should know if you want to be featured in O, The Oprah Magazine.

  • Agencies

    Loose Cannon: Web 2.0, Meet Talk Radio 1.0

    Between online communities, blogs, product and service forums and the like, Web 2.0 appears to be the second

  • Agencies

    Postcards From the Cutting Edge

    While catalog mailers are adjusting to hefty new postage increases, postcard mailings are thriving. Even the largest 11-

  • Agencies

    Feeding the Kitty

    Every creature has its phobias. To many cats, water is anathema. Some dogs abhor the sound of the vacuum cleaner. And then there are consumers who fear using a credit card to shop online.

  • Agencies

    Sweet Memories

    Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where

  • Agencies

    Compassion & Choices Ups Mail Volume

    Right-to-die advocacy group Compassion & Choices is boosting direct mailings from four to six times a year despite the difficulty it’s had getting conservative lists.

  • Swept Away

    I had dinner with a good friend several weeks ago. Over a shared plate of wings and skins, I asked how her mother was doing. She said her mom is afraid

  • 24/7: Promo Marketers’ Salary Survey

    There are cases when the job possesses the man even after quitting timeit may affect his attitude toward all of life. Studs Terkel, (1972) The great Chicago