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Chief Marketer Staff

  • Agencies

    DM Mergers, Financial Deals Totaled $33B in 1st Half: Petsky

    The direct marketing community racked up 208 transactions valued at more than $33 billion, including mergers, acquisitions and capital injections, according to investment fir Petsky Prunier LLC.

  • Agencies

    NeutraHealth Enters DM With Health Products Acquisition

    NeutraHealth plc, a U.K.-based health supplements marketer, has acquired of Health Products for Life Ltd. (www.healthproductsforlife.com), an online vitamins and supplements marketer, for about $934,000.

  • Agencies

    BOG Okays Repositionable Note Test Extension

    The U.S. Postal Services Board of Governors voted to extend the deadline of the test of placing repositionable notes (post-its) on he outsides of direct mail pieces until April 3, 2008.

  • SK&A Names Escalante President/COO

    SK&A Information Services Inc. has named David Escalante, Jr. president and chief operating officer.

  • Short Cuts

    Will Niebling, CEO of Mayfair Games, Inc. has decided to retire after 10 years. He will remain a shareholder of the Skokie, IL direct marketer.

  • Agencies

    Sprint Puts ‘Who Wants to be a Millionaire’ on Phones

    Sprint is out with a new sweepstakes that gives the winner a chance to appear on the popular game show “Who Wants To Be A Millionaire.”

  • Agencies

    Simon Reprises DTour Live Mall Concerts

    Twenty Simon malls will host live concerts this summer as Simon Property Group runs its DTour Live tour for the fifth year.

  • News Brief

    DISNEYFAMILY.COM: is the exclusive presenting sponsor of the third annual M2MomsT—The Marketing-To-Moms Conference, scheduled Oct. 23-24, at the Chicago Cultural Center

  • Entenmann’s Adds Coffee To Its Roster

    Entenmann’s Products, Inc. has signed a three-year licensing agreement with Coffee holding Co., Inc. to manufacture and distribute a new line of coffee products.

  • Listline e-Newsletter 07/05/07

    Brady Corp. has consolidated all its managed list properties at
    MeritDirect. Files moving to MeritDirect include the Champion America
    Sign and Safety (12,544 names) and Seton Identification Products
    (458,759 names) and four separate lists from Clement Communications,
    with counts ranging from 3,218 to 55,443.