Entenmann’s Products, Inc. has signed a three-year licensing agreement with Coffee holding Co., Inc. to manufacture and distribute a new line of coffee products.
Under the agreement, Coffee Holding has rights to market and distribute a line of Entenmann’s brand coffee products in the U.S.
The product line will add to Entenmann’s more than 100 products of baked goods, including its chocolate chip cookies, crumb cakes and doughnuts.
“We anticipate a strong demand from consumers for Entenmann’s coffee once they see the product in their local stores,” says Lorraine Hale, category director for the Entenmann’s companies. “We’re looking forward to our entry into the coffee category with Coffee Holding Co. and anticipate a long and productive relationship.”
Terms of the deal were no disclosed.
The Joester Loria Group, a licensing and marketing agency, brokered the deal.
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