Chief Marketer Staff

• CVS Pledges $1.1 Million for Playgrounds

  CVS/pharmacy is donating $1.1 million to build playgrounds for kids with disabilities and to purchase playground equipment for its “School’s out! Go Play!” initiative.

• You’re Ready to Exhibit—Now What?

  You’ve done your homework about which shows you’ll invest you time, money and staff resources. Now it’s time to plan your show activities. While all organizations are different and goals vary, here are some general rules.

• Agencies

  The Seven Key Elements of Best Customer Management, Part 2

  As marketing and Internet technologies evolve, the key elements of managing best customers have evolved with them. Last month I discussed three of the basic elements (Identify, Communicate, Reward) and this month I’ll tackle the other four.

• The Horrible Truth About Mobile E-mail

  If you’re marketing to high-level decision makers in corporate America, the following data point should make your jaw drop: 64% of decision makers surveyed by MarketingSherpa in partnership with SurveySampling this year said they “regularly view e-mails using a mobile device.”

• Agencies

  The Taproot Foundation: Giving Marketers the Opportunity to Give Back

  For more than two years, in the mid-1990s, I served as a Peace Corps volunteer building potable water systems in rural Bolivia. Later, as a marketing professional navigating the waters of information technology and professional services, I often reflected on my Peace Corps experience. I wondered if there might be an opportunity to put my marketing skills to work to not only drive corporate revenues and growth but to also benefit a nonprofit organization dedicated to advancing an important social or environmental cause.

• Seven Deadly Sins of Website Globalization

  Your company’s website alerts prospective buyers to what you sell and supports existing customers in using what they bought. It integrates business partners into your supply chain. It communicates critical information to customers, shareholders, and other constituencies important to your business. But if it’s like most corporate sites it does a much better job communicating in English than in other languages. Or it might not even address people in other markets at all.

• Agencies

  Meet the Broker: Joel Cooper

  Today we meet Joel Cooper, president of New York brokerage List Strategies Inc. Cooper began his career working with business-to-business files, but over the years he

• Listline e-Newsletter 07/06/07

  MeritDirect now manages several files for publisher Clement
  Communications Inc. Counts range from 55,443 for a master file to 5,485
  for a list of Canadian newsletter subscribers and other product buyers.

• G2 Worldwide Acquires Refinery Agency

  G2 Worldwide, a digital and direct marketing services agency, has acquired Refinery, which it said is one of the few remaining independent interactive shops in North America.

• Agencies

  Canadian Do-Not-Call List Inches Closer to Reality

  A Canadian telemarketing do-not-call list moved closer to reality this week as the country’s regulatory authorities put forth rules governing the creation and operation of the list.