* Clement Communications
* Colorado Pen Direct
* Pure Collection
* Big Boy Toy Owners
* Eastwood Co. PIP
* Victoria’s Secret
* ALC Lawyers
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Clement Communications
MeritDirect now manages several files for publisher Clement Communications Inc. Counts range from 55,443 for a master file to 5,485 for a list of Canadian newsletter subscribers and other product buyers. Other lists identify subscribers and buyers of communications and safety products for management and human resources executives. These lists formerly were managed in house. The Clement account is part of a larger list management appointment by parent company Brady Corp. (Direct Listline, July 5).
Selections: Hotlines, telephone numbers, business address, gender, province, postal code, state/SCF/ZIP
Price: $115/M to $125/M
Contact: MeritDirect, Chris Blohm (914-368-1031; [email protected])
Colorado Pen Direct
Boutique List Services has been appointed list manager for Colorado Pen Direct. A total of 55,114 buyers’ names from the last 24 months and 40,836 from the last 12 months are on file. The average order was $150 for leather goods, desk accessories and corporate gifts. The sources are direct mail and the Internet. NRL Direct was the previous list manager.
Selections: Hotlines, source, dollar amount spent (ranges), gender, state/SCF/ZIP
Sample usage: Caswell-Massey, Levenger, National Multiple Sclerosis Society, T-Shipley, Wine Country Gift Baskets, Winetasting.com
Price: $115/M (last-24-month buyers)
Contact: Boutique List Services, Joy Contreras (845-362-8912; [email protected])
NEW LISTS
Pure Collection
Pure Collection Ltd.’s list identifies 4,263 who made a purchase in the past 12 months. Three-quarters are women, median age 40, with annual household income of about $150,000. The average catalog sale was $248 for sweaters, scarves and other products made from cashmere.
Price: $150/M
Contact: Millard-Mokrynski Group, Yvonne Mathews (603-924-9262, ext. 2363; [email protected])
Big Boy Toy Owners
This is a list of 51,283 sport utility vehicle owners who reportedly are available for postal and telemarketing offers. Data is from multiple public sources. It’s been overlaid with lifestyle and other information derived from statistical models. Also included is data collected from Web site co-registration, vehicle warranties, service center records and auto associations. Seventy-eight percent of those named here are men.
Selections: Business owner, ethnicity, gender
Price: $95/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected]
NEWLY MANAGED INSERT MEDIA
Eastwood Co. PIP
Choice Media now manages a package insert program for Eastwood Co. Some 200,000 shipments go out annually to catalog and Internet customers, 82% of them men, who bought tools, supplies and equipment. Up to six inserts per package will be accepted. Inserts should be no larger than 5-1/2 by 8-1/2 inches and weigh no more than a quarter ounce. The former manager was Millard Group Inc.’s AM/Direct Division.
Sample usage: Collectibles, Jil Industries, Mantis, Thompson Cigar
Price: $60/M
Contact: Choice Media, Diane Caruso (603-672-3338; [email protected])
SPECIALS!
Victoria’s Secret
A $10/M discount off the base price is being offered for tests of Victoria’s Secret’s Canadian file until Aug. 31. The count is 245,387. Contact Cornerstone Group of Companies, Alejandra Cuevas (416-932-9555, ext. 117; [email protected])
ALC Lawyers
A $7/M discount is being offered for the ALC Lawyers database through Aug. 15. A universe of 709,175 names is available. Contact ALC Data Management, Sue Cooper (609-580-2973; [email protected])
Short Cuts
Infocore Inc. will be working on its e-mail servers through July 8 and service interruptions are possible. If e-mails bounce back, the company can be reached at 760-607-2500.
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