Chief Marketer Staff
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Listline e-Newsletter 07/09/07
Some 240,327 individuals with investment brokerage accounts are named on
this file. Those listed have investment accounts with such firms as
Merrill Lynch, Dean Witter, Paine Webber and private banks. -
Email
DMA Will Partner with E-mail Council: Report
The Direct Marketing Association will announce today that it will assume legal ownership of the E-mail Experience Council, a global trade organization that devises best practices for e-mail and online marketing, according to a report in ClickZ Sunday.
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Agencies
DM Agency Expert Communications Joins Omnicom
Diversified Advertising Services, a division of ad conglomerate Omnicom Goup Inc., has acquired direct-response agency Expert Communications Inc.
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Agencies
Microsoft, Google Acquisitions Move Ahead
Both Microsoft and Google have advanced in the regulatory reviews of their respective announced acquisitions — albeit on different shores.
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Digital
MSN AdCenter Adds Quality Reports
Microsoft will make click quality reports available to advertisers on its adCenter pay-per-click platform, the company announced last week.
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Agencies
Al Gore Launches Worldwide Ad Contest
Former presidential candidate Al Gore is launching a consumer-generated advertising contest to promote his environmental causes.
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Agencies
Smirnoff Searches for Ten Reps to Circle the Globe
Smirnoff is searching for 10 people from across the world to represent its brand and retrace the heritage of the vodka.
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Cold Stone Creamery Promo Attempts to Bring Together Feuding Celebs
Cold Stone Creamery is out with a quirky marketing campaign that asks feuding celebrities to set aside their differences all for the love of ice cream.
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Hanes Uses Humor to Reach Men
Hanes has rolled out a new ad campaign using humor as a backdrop to plug its new men’s collection.