* High Net Worth Stock Market Investors
* JumpUSA
* Tiny Footprints
* Securities Research Co. Financial Publication Buyers
* Guthy-Renker Canadian Master File
* Equine Product Showcase Co-op
* Introducing Joel Cooper of List Strategies Inc.
* People in the News
NEW LISTS
High Net Worth Stock Market Investors
Some 240,327 individuals with investment brokerage accounts are named on this file. Those listed have investment accounts with such firms as Merrill Lynch, Dean Witter, Paine Webber and private banks. E-mail addresses and phone numbers are available. Sources include mortgage deeds and other public records.
Selections: Estimated account value
Price: $95/M (postal file)
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected]
JumpUSA
Sports equipment marketer JumpUSA has a list of 91,782 buyers. Products sold include books, DVDs, sports gear and exercise equipment. The average customer is 46 with a $50,000 or better income. Nearly all are homeowners and the majority (68%) are married. The Internet is the source.
Selections: Hotlines, dollar, average purchase, gender, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Yvonne Mathews (603-924-9262, ext. 2263; [email protected])
Tiny Footprints
Here’s a database that identifies new mothers sourced from hospital, maternity and baby publications, as well as gift registries. Some 43,360 names are available from the last six months.
Selections: Hotlines, gender, credit card, presence of second child, state/SCF/ZIP
Price: $100/M (last-6-month names)
Contact: Zanitas Inc., Rich Marin (203-870-1964; [email protected])
Securities Research Co. Financial Publication Buyers
A total of 1,271 buyers and subscribers and 4,689 former subscribers are available from Securities Research Co. The unit of sale for print and online services for financial information, including books ranged from $125 to $395.
Selections: Gender, state/SCF/ZIP
Price: $500 entire file (active buyers and subscribers)
Contact: Lake Group Media Inc., Daniel Baldino (914-925-2426; [email protected])
CANADIAN LIST NEWS
Guthy-Renker Canadian Master File
Some 153,500 buyers from the last 12 months are available on this file. Most of these individuals (85%) are women. The average sale was $150 for health and fitness products. Sources include infomercials and space advertising.
Selections: Product category, monthly hotline, gender, FSA/post code
Price: $110/M
Contact: List Services Corp., Joan Ginty at 203-791-4450 or [email protected]
NEW INSERT MEDIA
Equine Product Showcase Co-op
This card pack will target 13,230 boarding stable owners and managers four times per year. Standard size cards are 3-1/2 by 5-1/2 inches and the jumbo size is 5-3/8 by 7 inches. Black and white, two-color and four-color formats are available.
Price: $930 (standard black and white)
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
MEET THE BROKER
Introducing Joel Cooper of List Strategies Inc.
This week Meet the Broker features Joel Cooper, a 27-year veteran of the list business. Cooper brokers data for publishing companies and direct marketing agency clients. To get his opinions about working with agencies vs. directly with mailers, click here (directmag.com/meet_the_broker/cooper).
People in the News
Kathy Hermann has joined Belardi/Ostroy ALC as vice president of list management, starting July 19. Hermann was formerly with Specialists Marketing Services Inc..
Network
