Chief Marketer Staff, Author at Chief Marketer

Listline e-Newsletter 07/13/07

Investors who have attended seminars or responded to seminar offers
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from the last 12 months.

Live From The MeritDirect Co-op: Follow The Money — Back To The Government

In fiscal year 2006, the federal government had $412 billion burning a hole in its pocket. Direct marketers may be getting their share, but there’s no reason why their share shouldn’t be larger, according to Mark Amtower.

Agencies

Live from the MeritDirect Co-op: ACMA Head Calls for Postal Activism

ACMA plans to intervene in rule and rate making, influence Congress and document the economy strength of the catalog industry, as shown by sales and the number of employees.

Agencies

Landmark Communications Acquires Digital Envoy

Landmark Communications Inc. has acquired Digital Envoy Inc., a developer of Internet marketing and intelligence systems, for an undisclosed sum.

Agencies

Sharper Image DM Sales Plummet in June

Sharper Image Corp, posted sales of $28.9 million for June, a 21% decline from $36.4 million last year.

Agencies

Neiman Marcus DM Sales Rise 7.7%

Neiman Marcus Inc. posted revenue of $406 million for the month of June, an 8.8% increase over $373 million in the prior year.

Digital

European Online Spending to Top $22 Billion by 2012: Forrester

European spending on online marketing will double in the next five years, from around 7.5 billion euros ($10.3 billion) in 2006 to more than 16 billion euros ($22.1 billion) in 2012, according to Forrester Research Inc.

Agencies

USPS and Letter Carriers Reach Tentative Contract

The National Association of Letter Carriers has reached a tentative agreement with the U.S. Postal Service on a five- year contract.

Kroll, Direct Marketing Centre Team on Anti-ID Theft Service

Kroll, a risk consulting company, has teamed up with Direct Marketing Centre Inc. (DMC) to provide Identity Theft Restoration services in Canada.

Agencies

New Products and Services

Direct Mail Dish: a blog designed to give small to mid-size business owners tips and resources on all aspects of a direct mail campaign located at www.printandmailcenter.com/blog — Avery Print and Mail Center, Brea, CA.