Chief Marketer Staff

• Digital

  The New World Order in New Media

  What must the advertising world have thought when television burst on the scene? Imagine being among the first to create ads with sound and motion – not just re-purposed print layouts. You can almost hear the objections.

• Agencies

  How to End Your Loyalty Program in Five Acts

  Let’s face it— sometimes, things just don’t work out. Even though you carefully planned and executed your loyalty program to the best of your ability, the results were disappointing. If the program isn’t achieving the financial returns you want, then why are you still running it? It’s time to get out.

• Agencies

  Three Steps to Optimize Your Cross Selling

  Cross selling has increasingly become an important focus for many companies, since it has been shown to generate incremental profit and improve long-term customer retention. Marketers also widely recognize the CRM point of view that, after offering the best products, successful cross selling depends most critically on offer relevancy. But too often, database marketers struggle to reach the difficult goal of relevancy.

• Managing Message in an Acquisition

  Before announcing an acquisition, it is critical to establish a communications plan. You need to coordinate and control the distribution of information, to ensure a consistent and correct message is delivered to internal and external parties.

• Sprint Debuts $1 Million NASCAR Sweepstakes

  Sprint has launched a sweepstakes with NASCAR that offers $1 million as the grand prize

• Building on Success, Gather.com Debuts Second Writing Contest

  Gather.com, the social site for adults, has launched its second writing competition to find new romance novelists.

• Nike Taps Discovery Exec for USA Brand Management Post

  Nike has named Ken Dice as vice president of USA brand management. The post goes into effect in August.

• News Briefs

  MATTEL: has teamed up with Mighty Fine, an apparel manufacturer, to produce a new apparel line for juniors and adults and a separate line for infants and adults under the Fisher-Price brand

• American Airlines Vacations Promotes Web site with Sweeps

  American Airlines Vacations is promoting the launch of its newly designed Web site with a sweepstakes offering more than 50 chances to win vacations for two.

• Davie Brown Creates Brand Development Director Post

  Davie Brown Talent has named Jason Michelotti as director of brand development, a new post that begins Aug. 1.