Author

Chief Marketer Staff

  • Natural Dentists Names Lime Agency of Record

    Natural Dentist, Inc. has hired Lime public relations + promotion as its agency of record.

  • News Briefs

    RED ROBIN GOURMET BURGERS INC.: and the Denver Broncos have teamed up to launch a sweepstakes offering consumers ages six to 12 the chance to become the official Kickoff Kid during a home game this season

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Territorial Seed Company urges gardeners to get ahead of winter frost by promoting vegetables and flowers based on their hardiness and regional temperature concerns. A fundraising appeal from the Lance Armstrong Foundation features a CD card, and offers 10 yellow Lance Armstrong wristbands as a premium. And the Uniquely Quince catalog offers a variety of merchandise geared toward the coming-of-age Quinceanera celebration enjoyed by young Hispanic women. A cover promotion encourages recipients who recently celebrated their Quinceanera to be featured on an upcoming promotion.

  • Listline e-Newsletter 07/16/07

    Some 423,000 new or continuing students who requested information about
    academic programs and applied for a scholarship are listed. Postal and
    e-mail addresses are available.

  • Agencies

    AOL Settles on Users Who Want Out

    AOL, one of the largest Internet service provide4rs in the U.S., has agreed to make sweeping changes in order to better respond to customer requests for service cancellations and refunds.

  • Agencies

    Google Faces Australian Suit for AdWords Practices

    Google is being sued by an Australian competition watchdog agency for allegedly deceiving users over the question of paid links that look like organic search results.

  • Digital

    Yahoo! Completes Right Media Buyout

    Search engine Yahoo! has closed its nearly $700 million acquisition of online ad exchange Right Media, the company announced late last week.

  • Digital

    People in the News

    Karin Marke, formerly vice president of sales for social network MySpace at Fox Interactive, will step into the newly created position of western region sales VP at Glam Media, a network of Web sites aimed at women.

  • Whole Foods’ Founder in Blog Flap

    Perhaps we might ask Whole Fools, er Foods, founder John Mackey, who is surely feeling the heat ratchet up, likely soon to be legal, as a torrent of news and angry editorials rain down on his parade in literally dozens of pages of Google News citations.

  • Recognizing E-mail Deliverability for What it is

    There’s a common myth about e-mail deliverability that I want to debunk with this series. Deliverability is not based on an inscrutable black art that only those schooled in its mysteries can possibly fathom.