Chief Marketer Staff
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News Brief
TWENTIETH CENTURY FOX HOME ENTERTAINMENT: and MGM Home Entertainment are teaming up with Susan G. Koman for the Cure on a multi-title DVDs for the Cure promotion to raise awareness for the cause.
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Agencies
Attention, Please: Direct Marketing Basics Help CADM Draw A Crowd
CM Plus recently chatted with Nancy Artz, president, Artz Consulting Services, Northbrook, IL, and chair of the 2007 Chicago Direct Marketing Days & Expo, to see how the Chicago DM Association draws marketers to their event.
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Agencies
Get Me Outta Here: The Top 10 Reasons to Bolt a Session
We’ve all been there –sneaking covert glances at our watches and reading ahead on the agenda in the wild hope that the next session will be better than the one we’re suffering through now. Sometimes, though I hate to admit it, it’s just so awful that I’ve had to grab my stuff and bolt from the room.
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Agencies
Swag Party: The Influence of Conference Premiums
The first time I attended a conference as a reporter covering the direct marketing industry, I was amazed at the amount of loot to be had.
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Agencies
Site Inspection: But What is There to Click After the Show?
When people search the Web looking for info on your organization and the conferences you offer, how do you hook them in, if your next shindig is almost a year away?
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Agencies
Let’s Get Together: Meeting News to Go
The 2006 Meetings Market Report, conducted by Meetings & Conventions Magazine, reported approximately 1.25 million meetings were held in 2005, a 25% increase from 2004, according to the Convention Industry Council Economic Impact Study.
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Digital
AOL Plans to Buy Behavioral Targeter Tacoda
AOL announced yesterday that it will purchase behavioral ad targeting company Tacoda Networks and run it as an independent subsidiary.
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Digital
E-mail on iPhone? Don’t U Worry– Yet
Visions of crowds lined up outside Apple stores panting to get their hands on an iPhone got you fretting over readying your marketing efforts for the mobile future? Rest easy on one score: Mobile or not, you probably won
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Listline e-Newsletter 07/25/07
Web site network operator Belo Interactive Media has released a list of
2.5 million e-mail subscribers. Belo operates more than 50 Web sites,
including local and regional sites for TV stations.