Chief Marketer Staff
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Agencies
The New List Business
Good news. The list business lives. Of the vendors who responded to our 2007 list use survey, a whopping 68% said their commission revenue has risen this
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Agencies
Sleep on It
Perhaps you have children leaving for college for the first time this month. Have you given a lot of thought to the sheets they’ll be sleeping on? Peggy Allen and Ronda Pierson have.
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Staying in Character
You may not instantly recognize Brand X Canned Ham. But slap Shrek or Bart Simpson on the label, and the product is instantly an old friend. Recognizable
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Agencies
Getting In
If you have any doubts about how thoroughly geeky I can be and believe me, I can provide testimonials from family and friends please consider the nerd
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Agencies
Buyers Aware
A lot of business buying has switched from response-based to search-based. That is, when businesspeople consider a purchase, their first stop is the Internet
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How Soon is Now?
The commercial potential of the Web once appeared boundless. It took an implosion of dot-coms who might have caught Wall Street’s fancy, but never had
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Agencies
Hire Standards
If you have online marketing experience, get your resume in shape. The headhunters may be comin’ a callin’. A recent report by The Creative Group shows
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Agencies
Get to KnowPDMA
WHAT Philadelphia Direct Marketing Association MEMBERSHIP More than 535 members, including ad agencies, marketing firms, vendors and end users. Roster
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Try It
Everybody likes to get something for free, especially when it’s useful. Not surprisingly, product sampling achieved the highest growth rate among consumer