Chief Marketer Staff
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Agencies
Octagon Orchestrates NBA Star Chris Paul Event
New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort.
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Agencies
A&P Brews Deal with Starbucks
The Great Atlantic & Pacific Tea Co., Inc has signed a licensing agreement to operate Starbucks stores in select A&P locations in the Northeast.
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News Brief
PLAYTEX: has launched a multimillion dollar marketing campaign to better interact with women
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Cutting The Promo Pie
How does it feel to be a respectable citizen? That’s what promotion marketers have become, judging from Promo’s 2007 Marketer Trends survey. Two-thirds
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Agencies
Shopping List
When it comes to choosing business-to-business media, it’s useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.
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Sexy Little Things
Down boy. Hand over that Victoria’s Secret package. We have to examine it for this article. Specialty printer Structural Graphics raised a new creative
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Agencies
Dialing Isn’t Outdated
You didn’t toss out the telephones when you went online, did you? Neither did your business prospects and customers. Indeed, Americans have more phones
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Agencies
Buy.com’s 2.0 Makeover
Last October Buy.com launched an extensively remodeled Web site. The avowed mission? To at least keep pace with
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Agencies
Virtue Is Its Own Reward? Says Who?
Not since Ponzi have so many “rewards” programs blossomed in our midst.
The catalyst, of course, is the World Wide Web, whose fertilizer-enhanced tentacles ensnare the unwary and enrage the wary.