Author

Chief Marketer Staff

  • Back to School for CMOs

    Chief marketing officers need to be on top of industry trends and technology, so in an effort to help them get the most from their teams, IBM and The Wharton School of U. Penn announced a new CMO education program to bridge the gap between traditional, digital and data-driven marketing.

  • Digital

    Live Customer Engagement Rock Stars

    Backcountry Inc. is turning their online reps into a different kind of sales force—“Gearheads,” outdoor specialists who consumers are excited to engage with and learn from.

  • Social

    Q&A: Transitioning from B2B to Academia

    Fairfield University’s Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.

  • Agencies

    Why Brands Should Pay Attention to College Football

    Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.

  • Social

    Social Spending for the Holidays

    The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.

  • Online Marketing Myths Debunked

    While not every marketing tactic may be the best fit for a business, that doesn’t mean certain tactics won’t work at all.Sage Island ceo and creative director Mike Duncan weighs on some of the biggest online marketing myths out there.

  • Agencies

    The ROI of Live Event Marketing

    Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.

  • Digital

    Creating a Video Marketing Plan

    Coming up with a strategy on how to introduce video into your marketing mix is critical to success in the online video world.

  • New Content Marketing Strategies

    There is more to content strategy than implementation alone, with new research showing that while adoption of content marketing has become prevalent across B2B organizations, the difference between good and great organizations revolves documentation.

  • Agencies

    Digital Engagement and Conversion Are Not Synonymous

    A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.