Chief Marketer Staff

• Agencies

  Denny’s Teams with My Coke Rewards

  Denny’s restaurants have partnered with Coca-Cola to offer additional ways to earn points under the My Coke rewards loyalty program.

• Agencies

  Sara Lee Pushes Whole Grain Bread Via Campaign

  Sara Lee Food & Beverage is pushing its whole grain bread products with an out-of-home and sampling campaign to persuade people to make the switch.

• Agencies

  Best Western Ties Instant-Win Game to Loyalty

  Best Western is out with an instant-win game designed to boost membership of its loyalty program.

• Agencies

  Visa Kicks off NFL Season with Integrated Campaign

  Visa USA is charting several option plays for its National Football League marketing campaign, starting with a TV spot touting the New Orleans Saints and their fans supported by a host of promotions.

• Viral Marketing Disappoints through Bad Tactics: Study

  Marketers have rushed to adopt viral marketing tactics, but have largely failed to motivate consumers due to misdirected efforts, a new report from JupiterResearch found.

• Agencies

  Apple Tests Album-Specific iTunes Cards in Stores

  Apple will run a retail test of iTunes gift cards that let users purchase and download specific albums this fall.

• Agencies

  Coors Returns its Silver Ticket Program

  Coors Light, the official beer sponsor of the National Football League, is reviving its National Football League ticket giveaway and adding four new teams to its sponsorship roster

• Agencies

  Denny’s Offers Scholarship to Varsity Bowlers

  Denny’s is offering college scholarships and the chance to appear on ESPN to top high school bowlers around the country.

• Borden Agency Creates Support Services Division; Hires Troyer

  Mobile marketing firm The Borden Agency has hired Korey Troyer to head a newly created support services division.

• Agencies

  P&I Postscripts

  PAPA JOHN’S: is offering a new option to its gift cards just in time for the start the new college semester