Chief Marketer Staff

• Digital

  B-to-B Seller Opens Up to Customers

  How does a business-to-business enterprise retool to increase its appeal to consumers? When Brandon Whildin joined Dekalb, Ill.-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence.

• Digital

  With Sales at Stake, Steak Seller Opts for Search

  You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology.

• Listline e-Newsletter 09/06/07

  Specialists Marketing Services Inc. has taken over management of a
  portfolio of Doubleday Entertainment New York files and additional book
  club lists. These include the Doubleday New York Megafile, which
  identifies 2.8 million active book club members, plus more than
  two-dozen other files formerly at ALC Data Management.

• Digital

  Yahoo Acquires BlueLithium for $300 Million

  Yahoo Inc. will acquire BlueLithium, the online advertising network, for $300 million.

• Digital

  Myhubtv.com Acquires Agent Mailing

  Myhubtv.com, an online and video business directory, has acquired Agent Mailing a real estate Web site in Florida.

• Agencies

  FTC Seeks Comments on Possible MO Rule Renewal/Expansion

  The Federal Trade Commission has begun seeking comments on whether to retain and/or expand its mail order rule.

• Agencies

  Craftmatic Settles DNC Case With North Carolina

  Craftmatic of Maryland, a direct marketer of beds, has settled charges with the North Carolina Attorney General over alleged violations of the state’s do not call list.

• BitDefender Taps Crossbow Group

  BitDefender, a computer security software firm, has selected Crossbow Group to conduct an interactive and print brand building campaign.

• Merkle Names Reis VP and General Counsel

  Merkle, a database marketing agency, has named of Jason Reis senior vice president and general counsel.

• Agencies

  Half a Billion Pepsi Cans Offer Adidas Promo

  A new campaign from Adidas and Pepsi invites sports enthusiasts to tell their personal stories and win a day with David Beckham or Laila Ali.