Chief Marketer Staff
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What’s Still Missing From Web 2.0
The marketer with loads of Web content has a choice – entice people to come to their site, which is an ever increasing expense, or relax the assumption about destination and focus on the distribution question. Is this what we get with Web 2.0? Click here for more.
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Agencies
Farmers Insurance Focuses On Latinos, Vietnamese
Farmers Insurance is building its profile with U.S. ethnic communities, currently sponsoring a major Latino film festival and a traveling Smithsonian exhibition about Vietnamese communities.
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News Briefs
BURGER KING CORP.: has signed a licensing deal with Mobliss, Inc. to create downloadable cell phone games featuring Burger King branded content, which are scheduled to launch next spring.
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Agencies
Loose Cannon: An Anticipated Wreck
Drivers who slow and gawk at accidents will understand my instinct regarding the National Do Not Call Registry. I’ve got a pretty good idea there’s an impending pileup, and I’ve staked out a vantage point, packed some sandwiches and potato salad, and am waiting for the show to start.
The hell of it is, this wreck is avoidable. There’s even an opportunity for the direct marketing community hidden within it.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Pure Collection’s newest catalog offers prospects discounts of up to 50% off its cashmere merchandise. The Archdiocese for the Military Services USA is soliciting prayers and funds to provide pastoral services for Catholics serving in the armed forces. And King Arthur Flour has sent out a double postcard advertising The Baking Sheet, a baking enthusiasts’ newsletter.
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Listline e-Newsletter 10/08/07
NCM Software Development Inc. has appointed the Cornerstone Group of
Companies to manage a list of 249,029 e-mail addresses of U.S. federal
employees. Sources include public records, Web sites and data licensing
agreements. -
Aspen Paid $3.2 Million to Acquire Newgen: SEC Filing
Aspen Marketing Services Inc. paid $3.2 million on Sept.28 to acquire Newgen Results Corp., a teleservices and database-marketing subsidiary of TeleTech Holdings Inc.
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Agencies
FTC Charges Hormone-Replacement Marketers
The Federal Trade Commission has lodged complaints against seven online marketers of alternative hormone replacement therapy products and settled with six, the commission announced last week.