* U.S. Government Employees E-mail File
* North American Affinity Clubs Contest Responders
* Chocolate Lovers
* Blue Collar Donors
* Evantage Shoparama Online Brand Seekers
* M Culture Children’s Welfare Donors
* Woman Within
* Stylin’ Trucks Catalog
LISTS UNDER NEW MANAGEMENT
U.S. Government Employees E-mail File
NCM Software Development Inc. has appointed the Cornerstone Group of Companies to manage a list of 249,029 e-mail addresses of U.S. federal employees. Sources include public records, Web sites and data licensing agreements. The NCM List Services division formerly managed this file.
Selections: Job title/function, office, main department, government level, state/SCF/ZIP
Price: $300/M (Canadian)
Contact: Cornerstone Group of Companies, Chantelle McGuire (416-932-9555, ext. 175; [email protected])
NEW LISTS
North American Affinity Clubs Contest Responders
Club members who responded to sweepstakes, contests and giveaway offers are identified. The count for the last 12 months is 301,692. This file is comprised of members of Handyman Club of America, National Home Gardening, National Health and Wellness, North American Fishing, Creative Home Arts, PGA Tour Partners and National Street Machines clubs. The source is direct to publisher.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
Chocolate Lovers
Consumers who filled out detailed survey data are named on this file. More than 1.8 million records have been assembled. Postal and e-mail address segments are offered. Eleven selections for chocolate are available. The data comes from from Web site registrations and online surveys.
Selections: Chocolate categories, age, gender, lifestyle, marital status, monthly hotline, presence of children, art, entertainment, state/SCF/ZIP
Price: $80/M (postal file); $100/M (e-mail file)
Contact: eTargetMedia, Diana Baczynskj (954-480-8470, ext. 221: [email protected])
Blue Collar Donors
More than 2.7 million names are available on this file. Those listed include factory and construction workers, automotive industry workers, machine and plant operators and others with bluecollar jobs. These donors’ median age is 42 and median income $38,000. Sources include direct mail, retail, online and DRTV transactions and responses; census data, new mover and statistical modeling data, with overlaid demographics and psychographics.
Selections: Age, income, gender, presence of children, bank cardholders, occupation, pet owners, donor categories, hotlines, veterans, new movers, state/SCF/ZIP
Price: $55/M
Contact: Focus USA, Stephani Wright (201-489-2525; [email protected])
Evantage Shoparama Online Brand Seekers
Two million consumers who searched online to find product information are on file, including 500,000 names generated in the last 12 months. These individuals searched by brand, store, model or price.
Selections: Phone numbers, age, income, credit card, interest, state/SCF/ZIP
Price: $85/M
Contact: Lighthouse List Co., Mark Traverso (800-684-2180, ext. 209; [email protected])
M Culture Children’s Welfare Donors
More than 3.1 million contributors to charities to children in the last 12 months are listed. Those listed include donors for food, hospitals and other types of assistance for children. Data for this file is derived from the M Culture Donors master file. Direct mail is the source.
Selections: Age, credit card, ethnicity, gender, income, marital status, recency, religion, state/SCF/ZIP
Price: $75/M
Contact: VentureDirect Worldwide, Lisa Truong (212-655-5110; [email protected])
UPDATED LISTS
Woman Within
The name of the Lane Bryant Catalog has been changed to Woman Within. More than 2.5 million buyers are available from the last 24 months. An average customer is a married woman, 58, with a $44,000 household income. The average sale was $76 for apparel.
Selections: Hotlines, purchase amount (ranges), new-to-file, bank/in-house credit card, cash buyers, Internet buyers at postal address, change of address, single/multibuyers, product state/SCF/ZIP
Sample usage: Amerimark, Anthony Richards, Just My Size, Maryland Square, Massey’s Credit, Silhouettes, Wissota Farms, Publisher’s Clearing House, Washington Mutual Bank, Salvation Army, Carol Wright, Harriet Carter, Collections Etc., Southwest Indian Foundation Catalog, Windsor Collection, National Mail Order Marketing Corp.
Price: $100/M (last-24-month buyers)
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; [email protected])
Stylin’ Trucks Catalog
The Stylin’ Concepts catalog been renamed Stylin’ Trucks. A total of 242,718 names are available, including 131,717 buyers from the last 12 months. The average sale was $185 for truck parts and accessories. Customers order online or from catalogs.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Cathy Relyea (914-524-5244; [email protected])
Network
