Chief Marketer Staff, Author at Chief Marketer

The Talbots Starts Brand, Operating Policies Review, Names Kowalczyk President

The Talbots Inc.’s management has begun a strategic review of the company, with a focus on its brand positioning. Separately, the Hingham, MA-based apparel marketer has put its brand advertising account up for a competitive review in September.

Agencies

Sharper Image’s Daniel W. Nelson Resigns

Daniel W. Nelson, the senior vice president, controller and chief accounting officer of Sharper Image Corp., has left the company.

Agencies

Neolane Establishes North American Headquarters

Neolane Inc. a marketing campaign software firm, has opened a headquarters in Newton, MA — its first North American physical presence.

Letters to the Editor

I was saddened to read Albert Saxon’s obit in today’s Direct Newsline. Never met him but felt like I knew him a bit, having read his many letters in response to Loose Cannon.

Agencies

NHL, Reebok Create Glitzy Midtown Manhattan Store

The National Hockey League and Reebok have collaborated on an apparel store in midtown Manhattan with a dazzling display of video screens and designer t-shirts where shoppers can also relax over a double mocha latte.

Beam, Absolut Pair Off on Holiday Cocktail Help

Hosts stuck for a holiday-themed party drink or guests undecided what spirits to bring to the boss’s party will get help this holiday season from a Web site and help line operated by a partnership between Beam Global Spirits & Wine and The Absolut Spirits Co.