Chief Marketer Staff, Author at Chief Marketer

Jos. A. Banks DM Sales Fall 0.4%

Jos. A. Bank Clothiers Inc. reported net sales of $49.9 million for September, an 8.2% increase over net sales of $46.1 million last year.

Digital

Interactive Spending to Reach $61 Billion, Says Forrester

Interactive marketing spending in the U.S. will more than triple over the next five years, reaching $61 billion by 2012, according to Forrester Research Inc.

Agencies

EachNet, a Chinese Online Auctioneer, Taps Epsilon

EachNet, a Chinese Alliance online auctioneer, has hired Alliance Data Systems Corp.’s Epsilon International division to provide permission-based e-mail marketing systems.

Direct Media Names O’Reilly VP of Insert Management

Direct Media has named Nancy O’Reilly to vice president of its insert management group.

Agencies

Doritos Seeks Songs for Super Bowl

Frito-Lay is using music as the backdrop for a new promotion once again tapping consumer-generated content tied to the Super Bowl.

Doritos’ latest “Crash the Super Bowl” contest, which launched yesterday, asks people to submit original music for a chance to have their tune aired during Super Bowl XLII on Feb. 3. The chipmaker plans to show a 60-second commercial in the form of a video using the winning song as its Big Game ad buy.

Farley named Ford Marketing Head

Jim Farley has been named group vice president of marketing and communications for Ford Motor Company.

Agencies

NBC, MasterCard Spawn “Life” Pod Busters

NBC Universal and MasterCard have struck a novel marketing partnership to create additional content for the police drama “Life” in the form of “pod busters.”

Agencies