Jim Farley has been named group vice president of marketing and communications for Ford Motor Company.
Farley, 45, joins Ford in mid-November. He leaves his post as group vice president and general manager of Lexus, where he oversaw sales and marketing activities for the Toyota luxury brand.
“Jim Farley is well known for innovative marketing strategies that connect great products to today’s and tomorrow’s customers,” said Alan Mulally, Ford president and CEO, in a statement.
Farley will be the company’s most senior marketing leader and will report directly to Mulally.
He joined Toyota in 1990 in the strategic-planning department after receiving his MBA from the UCLA Anderson School. He subsequently held a succession of senior executive positions at Toyota.
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