Chief Marketer Staff, Author at Chief Marketer

Live From DMA: Kenneth Cole Thinks Outside the Shoe Box

Designer Kenneth Cole turned to mobile (as in vehicular) marketing when he made his first forays in the fashion business in the early 1980s.
Cole recounted the lesson learned in a keynote speech at the Direct Marketing Association annual convention in Chicago.

Agencies

Suzuki Solicits Entries for Animation Contest

Suzuki Auto is teaming with the New York International Latino Film Festival and Cinedulce.com to call for entries in its first national animation contest.

Agencies

WWE Fans Weigh In On Next Fathead Superstar

Sports wall graphics producer Fathead is letting pro wrestling fans pick the next Fathead Superstar from the ranks of WWE performers.

Cinema Ads OK with 63% of Moviegoers: Report

Nearly two-thirds of moviegoers who watched a film in a movie theater last month “do not mind the advertisements they put on before the movie begins,” according to a new report issued yesterday by the Cinema Advertising Council (CAC).

Loyalty Lab Forms Partnership with Harte-Hanks

Loyalty Lab, a CRM direct marketing agency, and Harte-Hanks, a direct and targeted marketing company, have teamed up to expand loyalty and relationship marketing options to marketers, especially at retail.

News Briefs

ePrize: The interactive promotions agency announced yesterday the hiring of Craig Sprinkle as CFO and the promotion of Roy Krauthamer to vice president of fulfillment services.

Agencies

Looking at Loyalty through the Demographics Prism

In an era of loyalty program saturation, one size no longer fits all. And no stereotype fits anyone. A recent study by Colloquy looks at loyalty program usage among six key demographic segments. Click here for more.

Agencies

10 Steps for Better Returns

Whether a returned item was the wrong size or was defective, you need a set of procedures for handling the product once it arrives back in your warehouse. Click here for 10 tips that can help you refurbish returns and get them back on the shelf for sale.

Agencies

What Marketers Should Demand From an E-Mail List

Everyone knows we’re in an age of declining open and click-through rates for e-mail campaigns. Before renting an e-mail file, there are many questions a marketer should ask. What are they? Click here and find out.

Agencies

Engaging Consumers in the Virtual Neighborhood

Huge numbers of consumers are posting profiles on social networking sites like MySpace and FaceBook. How can marketers take advantage of these communities? From an engagement perspective, one of the most successful ways are viral downloads. Click here to learn more.