Chief Marketer Staff, Author at Chief Marketer

Operation Smile Taps Omniture

Operation Smile, a medical charity dedicated to surgically treating children born with facial deformities, has selected Omniture to upgrade its Web site and online campaigns.

Agencies

Sales Lead Management Association Forms

The Sales Lead Management Association (www.salesleadmgmtassn.com), a new online organization dedicated to helping firms manage their sales inquiries, has formed in Los Angeles.

Agencies

Burger King Pushes Gift Cards with Holiday Promotion

Burger King is looking to make big holiday promotion splash this year with its gift card offerings.

The company next month will launch an instant-win game tied to Burger King’s BK Crown Card.

Agencies

Disney Pushes ‘National Treasure’ Film with Online Games

Walt Disney Pictures is out with an interactive promotion and sweepstakes tied to the upcoming release of “National Treasure: Book of Secrets.”

Agencies

Live from the DMA: InterContinental Makes Over Loyalty Communications

The InterContinental Hotels Group several years ago ripped up its direct mail strategy to loyalty members, and started from scratch.

Agencies

Online Holiday Retail Sales to Reach $33: Billion: Survey

Online retail sales in the U.S. this holiday are expected to hit $33 billion, a 21% increase over 2006, a recent survey forecasts.

Agencies

Live from the DMA: Word of Mouth Means More than Low-Cost Advertising

Advertisers looking to employ word-of-mouth marketing need to stop viewing it simply as a way to promote their products or services for little ad expense, Todd Tweedy, president and COO of social marketing firm BoldMouth, told an audience at the Direct Marketing Association annual gathering in Chicago Tuesday.

Agencies